Windsor economic profile

Art galleries, vintage stores, quality dining and cuisine, and a buzzing night-time economy led by trendy bars and clubs make Windsor the ultimate place to indulge, discover and explore.

Key economic indicators

  • 7,281 people live nearby.
  • There are 1,227 businesses, with the largest sector being restaurants and cafes (40 per cent).
  • 35 per cent of people are aged 25 to 34, and 24 per cent are aged 35 to 54.
  • 30.3 per cent of residents are high-income earners, with the median weekly household income being $2,098.
  • Residents of Windsor spent $37.08M locally in 2021, with visitors spending $158.2M. 

Read the Place Activation Plan for Windsor or find out more about Windsor in the economic snapshot below.

Economic Snapshot

April - September 2025 Economic Snapshot(PDF, 609KB)

Windsor 1 Winter 2025.jpg

 

What's happening in this precinct?

Windsor remains one of Stonnington’s strongest night-time precincts, with spend between 6PM-6AM remaining high over the winter months. Overall spend has fallen, which likely can be primarily attributed to a reduction in spend in the tourism and entertainment category. Pubs, bars and taverns have experienced the largest spend decline, falling by $1.4M - an 11% drop from 2024. The largest percentage reduction in spend was 17% in takeaway and fast-food outlets. Vacancies have risen to 13.88%. Council is currently piloting a vacant commercial property program am in the Chapel Street Precinct which looks to beautify vacancies and improve the shopper experience in the precinct.

The economy

  • Daytime spend – $26.1M
  • Night-time spend – $29.4M
  • Total local spend – $55M (down 4.2% from last year)
  • Total customers – 104K (down 10.1% from last year)
  • Highest spend day – 16 August 2025
  • Highest weekly spend day – Saturdays
  • Spend origin – 25% residents, 75% visitors 
April - September monthly spend
2024 2025
April $10,335,159 $9,436,000
May $9,515,000 $9,515,000
June $9,626,386 $8,683,000
July $8,884,232 $8,902,000
August $10,405,434 $9,958,000
September $9,852,136 $8,995,000

April 2025 - September 2025 top spend categories

Category

Subcategory

Total spend

Discretionary retail

Other discretionary retail

$7,823,000

Department stores, clothing and accessories

$952,000

Tourism and entertainment

Takeaway and fast food outlets

$2,966,000

Restaurants

$18,271,000

Pubs, taverns and bars

$10,725,000

Cafes

$1,671,000

 Food retailing  Food retailing $6,115,000 

Vacancy and occupancy

  • Vacancies now filled – 8 since January 2025
  • Changed tenancies – 8 since January 2025
  • Newly vacant premises – 14 since January 2025

 

July 25 vacancy rate

Change

Chapel Street

13.88%

Up 2.45%

Street activity

  • Busiest days - Saturdays
  • Busiest times – 5 PM

Visitor demographics

  • Top customer age band – 25-34, 34.7% of visitors
  • Top customer life stage – Young singles and couples, 40.2% of visitors

Top 5 non-Stonnington spend origin locations

St Kilda East

$2.3M

St Kilda – Central

$2.2M

St Kilda – West

$1.6M

Caulfield – North

$1.3M

Elwood

$1.1M

Data sourcing: Pedestrian activity data current as of 20 October 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 October 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of July 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

Previous snapshots