Glenferrie Road, Malvern extends from Dandenong Road to the Malvern Town Hall and is a vibrant and welcoming neighbourhood.
Key economic indicators
- 11,000 people live nearby, and approximately 1,500 people work in this precinct.
- 20 per cent of people are aged 35 to 49.
- 43 per cent of households are high income, with a median weekly income of $2,364.
- 1,336 businesses in the precinct generated $522M of economic activity in 2021 with retail accounting for 41 per cent.
- Residents of Malvern spent $162.8M locally within the Malvern precinct in 2021, with visitors spending $289.9M
Read the Place Activation Plan for Glenferrie Road, Malvern.
Economic Snapshot
October 2024 to March 2025(PDF, 318KB)
What's happening in this precinct?
Glenferrie Road enjoys a high proportion of local patrons, with 48% of funds spent by residents of the area, and the largest visitor cohort from outside Stonnington being nearby Caulfield North. Although Supermarkets make up the largest proportion of spend, the precinct shows a strong diversity of offerings, with a relatively even split of spend between other spend categories. Glenferrie Road has performed strongly over the last six months, the only local precinct other than South Yarra to experience growth in both total local spend and total number of customers. The large increase in total customers spend in the precinct indicates that there are opportunities for traders to capitalise on an expanding audience by encouraging people to linger and spend more in the precinct.
The economy
- Daytime spend – $194.1M
- Night-time spend – $32.3M
- Total local spend – $226M (up 3.3% from last year)
- Total customers – 179K (up 13.3% from last year)
- Highest spend day – 23 December2024
- Highest weekly spend day – Fridays
- Spend origin – 48% residents, 52% visitors
| October-March monthly spend |
|
2023-24 |
2024-25 |
| October |
$35,390,760 |
$36,771,000 |
| November |
$36,643,462 |
$38,952,000 |
| December |
$42,500,477 |
$44,583,000 |
| January |
$32,671,193 |
$33,684,000 |
| February |
$35,032,587 |
$34,402,000 |
| March |
$36,806,984 |
$37,948,000 |
|
October 2024 - March 2025 top spend categories
|
|
Category
|
Subcategory
|
Total spend
|
|
Discretionary retail
|
Other discretionary retail
|
$27,969,000
|
|
Department stores, clothing and accessories
|
$31,491,000
|
|
Food retailing
|
Supermarkets
|
$53,217,000
|
| Groceries and other food retailing |
$30,044,000 |
| Tourism and entertainment |
Takeaway and fast-food outlets
|
$8,498,000
|
| Restaurants |
$11,824,000 |
| Pubs, taverns and bars |
$4,605,000
|
| Cafes |
$6,639,000 |
Vacancy and occupancy
- Vacancies now filled – 10 since August 2024
- Changed tenancies – 11 since August 2024
- Newly vacant premises – 11 since August 2024
|
|
Jan 25 vacancy rate
|
Change
|
|
Glenferrie Road
|
8.83%
|
Down 0.45%
|
Street activity
- Busiest days – Fridays
- Busiest times – 11 AM
Visitor demographics
- Top customer age band – 25-34, 22.4% of visitors
- Top customer life stage – Young singles and couples, 22.6% of visitors
|
Top 5 non-Stonnington spend origin locations
|
|
Caulfield – North
|
$18.1M
|
| Caulfield – South |
$6.7M
|
| Glen Iris – East |
$4.6M
|
| St Kilda East |
$3.8M |
| Brighton |
$2.5M
|
Data sourcing: Pedestrian activity data current as of 2 April 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 April 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of January 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.
Previous Snapshots