Glenferrie Road, Malvern extends from Dandenong Road to the Malvern Town Hall and is a vibrant and welcoming neighbourhood.
Key economic indicators
- 11,000 people live nearby, and approximately 1,500 people work in this precinct.
- 20 per cent of people are aged 35 to 49.
- 43 per cent of households are high income, with a median weekly income of $2,364.
- 1,336 businesses in the precinct generated $522M of economic activity in 2021 with retail accounting for 41 per cent.
- Residents of Malvern spent $162.8M locally within the Malvern precinct in 2021, with visitors spending $289.9M
Read the Place Activation Plan for Glenferrie Road, Malvern.
Economic Snapshot
April 2025 - September 2025 Economic Snapshot(PDF, 498KB)
What's happening in this precinct?
Glenferrie Road is one of Stonnington’s quiet achievers, with slow, steady growth across most spend categories compared to winter last year. Restaurants and pubs have experienced strong growth at 24% and 101% respectively, while takeaway outlets and cafes are both experiencing some decreases in market share. Food retailing has shown the strongest monetary gains, up by $2.8M from the same period of last year. Weekday foot traffic remains strong throughout daylight hours, peaking during workers’ lunchtimes between 12PM and 2PM, with Fridays recording the highest visitation overall. Saturdays also see high levels of visitation with a slightly earlier peak from 10AM-midday. Vacancies continue to fall and have now stayed below 10% since the January 2024 audit.
The economy
- Daytime spend – $188.3M
- Night-time spend – $29.7M
- Total local spend – $218M (up 4.2% from last year)
- Total customers – 166K (up 2.6% from last year)
- Highest spend day –10 May 2025
- Highest weekly spend day – Fridays
- Spend origin – 47% residents, 53% visitors
| April - September monthly spend |
|
2024 |
2025 |
| April |
$34,799,410 |
$35,391,000 |
| May |
$37,418,957 |
$39,477,000 |
| June |
$34,046,110 |
$35,442,000 |
| July |
$33,374,882 |
$35,344,000 |
| August |
$35,615,754 |
$37,076,000 |
| September |
$33,876,081 |
$35,265,000 |
|
April 2025 - September 2025 top spend categories
|
|
Category
|
Subcategory
|
Total spend
|
|
Discretionary retail
|
Other discretionary retail
|
$27,515,000 |
|
Department stores, clothing and accessories
|
$25,379,000 |
|
Food retailing
|
Supermarkets
|
$47,528,000
|
| Groceries and other food retailing |
$29,760,000 |
| Tourism and entertainment |
Takeaway and fast-food outlets
|
$7,902,000
|
| Restaurants |
$14,247,000 |
| Pubs, taverns and bars |
$3,782,000
|
| Cafes |
$6,323,000 |
Vacancy and occupancy
- Vacancies now filled – 7 since January 2025
- Changed tenancies – 5 since January 2025
- Newly vacant premises – 7 since January 2025
|
|
July 25 vacancy rate
|
Change
|
|
Glenferrie Road
|
8.36%
|
Down 0.47%
|
Street activity
- Busiest days – Fridays
- Busiest times – 1 PM
Visitor demographics
- Top customer age band – 25-34, 21.9% of visitors
- Top customer life stage – Young singles and couples, 23.2% of visitors
|
Top 5 non-Stonnington spend origin locations
|
|
Caulfield – North
|
$17.3M
|
| Caulfield – South |
$6.7M
|
| Glen Iris – East |
$4.4M
|
| St Kilda East |
$3.6M |
| Brighton |
$2.7M
|
Data sourcing: Pedestrian activity data current as of 20 October 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 October 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of July 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.
Previous Snapshots