Hawksburn Village economic profile

Hawksburn Village in Toorak offers specialty retail, family-owned businesses, and sophisticated dining experiences, making it the epitome of a local village.

Key economic indicators

  • Residents of Hawksburn spent $75.9M locally in Hawksburn Village in 2021.
  • Visitors to Hawksburn Village spent $128.6M in 2021.
  • 40 per cent of households are high income, with a median weekly income of $2,313.
  • 780 businesses in the precinct generated $172M of economic activity in 2021 with retail accounting for 34 per cent.

Read the Place Activation Plan for Hawksburn Village.

Economic Snapshot

April 2025 - September 2025 Economic Snapshot(PDF, 440KB)

Hawksburn 1 Winter 2025.jpg

 

What's happening in this precinct?

More than half of the total 6.7% growth in Hawksburn has taken place in the tourism and entertainment sector, which has seen a total spend of $5.8M between April-Sep 2025, as compared to $3.3M in the same period of 2024. Other discretionary retail has fallen by 10%, but sales in clothing and accessories stores have increased by 21% from Apr-Sep 2024. Foot traffic in the precinct is consistent through the week, with a strong peak on weekends, particularly on Saturdays, although the highest spend days are Fridays.

The economy

  • Daytime spend – $34.9M
  • Night-time spend – $7.3M
  • Total local spend – $42M (up 6.6% from last year)
  • Total customers – 53K (up 1.6% from last year)
  • Highest spend day – 28 August 2025
  • Highest weekly spend day – Fridays
  • Spend origin – 56% residents, 44% visitors 
April - September monthly spend
2024 2024
April $6,382,012 $6,599,000
May $6,920,726 $7,246,000
June $6,566,197 $6,993,000
July $6,392,550 $6,693,000
August $6,908,509 $7,551,000
September $6,376,460 $7,097,000

 

April 2025 - September 2025 top spend categories

Category

Subcategory

Total spend

Discretionary retail

Other discretionary retail

$5,371,000

Department stores, clothing and accessories

$2,684,000

Food retailing

Food retailing

$20,716,000

Tourism and entertainment

Restaurants

$2,336,000

Other

$3,423,000

Vacancy and occupancy

  • Vacancies now filled – 4 since January 2025
  • Changed tenancies – 2 since January 2025
  • Newly vacant premises – 3 since January 2025

 

July 25 vacancy rate

Change

Hawksburn Village

7.48%

Down 3.70%

Street activity

  • Busiest days – Saturdays
  • Busiest times – Midday

Visitor demographics

  • Top customer age band – 25-34, 28.8.% of visitors
  • Top customer life stage – Young singles and couples, 30.6% of visitors

Top 5 non-Stonnington spend origin locations

Caulfield – North

$1.2M

St Kilda East

$866.0K

Brighton

$720.0K

Albert Park

$678.0K

South Yarra – West

$624.0K

Data sourcing: Pedestrian activity data current as of 20 October 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 October 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of July 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

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