Toorak Village economic profile

Toorak Village is famous for its fashion boutiques, sunny street cafes, fine dining, luxurious beauty parlours and hair salons, the best in medical and professional business advice, and the annual Toorak Village Sculpture Exhibition.

Key economic indicators

  • 14,000 people live nearby, and approximately 700 work in the precinct.
  • 17 per cent of people are aged 35 to 49.
  • 42 per cent of households are high-income, with a median weekly income of $2,538.
  • 192 businesses in Toorak Village generated $295M spend, with the largest sector being retail (44 per cent).
  • Residents of Toorak spent $75.9M locally in Toorak Village in 2021, with visitors spending $128.6M.

Read the Place Activation Plan for Toorak Village or find out more about Toorak Village in the economic snapshot below.

Economic snapshot

October 2025 - March 2026 Economic Snapshot(PDF, 345KB)

Toorak Village economic snapshot summer 2025-26
 


What's happening in this precinct?

Spend and total customers are down very slightly in Toorak Village. Clothing and accessory sales are well down, down 65% or a $6M reduction from last year. Most other categories experienced moderate growth, with other discretionary retail growing 32% or $2.6M, and takeaway and fast food outlets growing by 13%. One of the most noticeable shifts for the village has been a change in patterns of street activity – there is now a strong peak at 7-8am on weekdays. This is likely driven by workers in the area for a number of local construction projects.

The economy

  • Daytime spend – $50.8M
  • Night-time spend – $11.6M
  • Total local spend – $63M (down 1.1% from last year)
  • Total customers – 60K (down 0.2% from last year)
  • Highest spend day – 23 December 2025
  • Highest weekly spend day – Fridays
  • Spend origin – 57% residents, 43% visitors 
October - March monthly spend
2024-25 2025-26
October $10,842,319 $10,658,000
November $11,256,900 $10,604,000
December $12,019,038 $11,995,000
January $8,954,894 $9,331,000
February $10,071,207 $9,759,000
March $10,867,317 $11,139,000

October 2025 - March 2026 top spend categories

Category

Subcategory

Total spend

Discretionary retail

Department stores, clothing and accessories

$3,172,000

Other discretionary retail

$10,901,000

Food retailing

Groceries and other food retailing

$7,364,000

Supermarkets

$18,806,000

Tourism and entertainment

Takeaway and fast-food outlets

$2,057,000

Restaurants

$5,461,000

Cafes

$2,063,000

Attractions, events and recreation

$387,000

Vacancy and occupancy

  • Vacancies now filled – 8 since July 2025
  • Changed tenancies – 1 since July 2025
  • Newly vacant premises – 6 since July 2025

 

January 2026 vacancy rate

Change

Toorak Village

9.92%

Up 0.60%

Street activity

  • Busiest days – Fridays
  • Busiest times – 7 am

Visitor demographics

  • Top customer age band – 25-34, 25.8% of visitors
  • Top customer life stage – Young singles and couples, 24.3% of visitors

Top 5 non-Stonnington spend origin locations

South Yarra – West

$995.0K

Caulfield – North

$813.0K

Richmond (South) – Cremorne

$781.0K

Brighton

$643.0K

Albert Park

$613.0K

Data sourcing: Pedestrian activity data current as of 8 April 2026. Source: City of Stonnington Pedestrian counters. Spend data current as of 24 April 2026 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of January 2026. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

Previous snapshots