Toorak Village economic profile

Toorak Village is famous for its fashion boutiques, sunny street cafes, fine dining, luxurious beauty parlours and hair salons, the best in medical and professional business advice, and the annual Toorak Village Sculpture Exhibition.

Key economic indicators

  • 14,000 people live nearby, and approximately 700 work in the precinct.
  • 17 per cent of people are aged 35 to 49.
  • 42 per cent of households are high-income, with a median weekly income of $2,538.
  • 192 businesses in Toorak Village generated $295M spend, with the largest sector being retail (44 per cent).
  • Residents of Toorak spent $75.9M locally in Toorak Village in 2021, with visitors spending $128.6M.

Read the Place Activation Plan for Toorak Village or find out more about Toorak Village in the economic snapshot below.

Economic snapshot

  April 2025 - September 2025 Economic Snapshot(PDF, 356KB)

Toorak Village 1 Winter 2025.jpg


What's happening in this precinct?

Spend in Toorak Village is higher over winter than it was in the Oct-Mar Summer period with daytime spend a clear precinct strength. In comparison to Winter last year, however, overall spend is down 2.2%, largely from a 60% fall in department stores, clothing and accessories. The precinct’s vacancy rate has improved with total vacancies falling below 10% in the July audit. Visitation in the precinct remains strong on weekdays through the day, with peak activity occurring around lunchtime and the highest spend occurring on Fridays.

The economy

  • Daytime spend – $50.9M
  • Night-time spend – $10.3M
  • Total local spend – $62M (down 2.2% from last year)
  • Total customers – 59K (up 0.4% from last year)
  • Highest spend day – 17 May 2025
  • Highest weekly spend day – Fridays
  • Spend origin – 57% residents, 43% visitors 
April - September monthly spend
2024 2025
April $10,476,337 $10,183,000
May $11,213,228 $11,359,000
June $10,832,768 $9,587,000
July $9,253,283 $9,864,000
August $10,912,190 $10,563,000
September $10,432,515 $10,203,000

April 2025 - September 2025 top spend categories

Category

Subcategory

Total spend

Discretionary retail

Other discretionary retail

$10,057,000

Department stores, clothing and accessories

$3,657,000

Food retailing

Supermarkets

$18,732,000

Groceries and other food retailing

$6,909,000

Tourism and entertainment

Takeaway and fast-food outlets

$2,440,000

Restaurants

$5,246,000

Cafes

$1,940,000

Attractions, events and recreation

$254,000

Vacancy and occupancy

  • Vacancies now filled – 7 since January 2025
  • Changed tenancies - 3 since January 2025
  • Newly vacant premises - 3 since January 2025

 

July 25 vacancy rate

Change

Toorak Village

9.32%

Down 1.70%

Street activity

  • Busiest days –Fridays
  • Busiest times – Midday

Visitor demographics

  • Top customer age band – 25-34, 25.6% of visitors
  • Top customer life stage – Young singles and couples, 26.9% of visitors

Top 5 non-Stonnington spend origin locations

South Yarra – West

$1.0M

Richmond (South) – Cremorne

$837.0K

Caulfield North

$651.0K

Albert Park

$585.0K

Brighton

$533.0K

Data sourcing: Pedestrian activity data current as of 20 October 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 October 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of July 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

Previous snapshots