Hawksburn Village economic profile

Hawksburn Village in Toorak offers specialty retail, family-owned businesses, and sophisticated dining experiences, making it the epitome of a local village.

Key economic indicators

  • Residents of Hawksburn spent $75.9M locally in Hawksburn Village in 2021.
  • Visitors to Hawksburn Village spent $128.6M in 2021.
  • 40 per cent of households are high income, with a median weekly income of $2,313.
  • 780 businesses in the precinct generated $172M of economic activity in 2021 with retail accounting for 34 per cent.

Read the Place Activation Plan for Hawksburn Village.

Economic Snapshot

October 2025 - March 2026 Economic Snapshot(PDF, 429KB)

Hawksburn Village economic snapshot summer 2025-26

What's happening in this precinct?

Hawksburn is performing steadily against last year, with total local spend up by 5.4% and total customers up by 2.4%. Shopper demographics remain hyper local; 55% of local spend comes from residents, and the largest non-Stonnington origin spend location for visitors is Caulfield. Tourism and entertainment is doing well, with overall growth in the category sitting at 21.9% compared to the same period of last year. Saturdays remain the busiest day for street activity, and there is also a distinct peak around lunchtime through the week.

The economy

  • Daytime spend – $38.9M
  • Night-time spend – $8.3M
  • Total local spend – $47M (up 5.4% from last year)
  • Total customers – 60K (up 2.4% from last year)
  • Highest spend day – 23 December 2025
  • Highest weekly spend day – Fridays
  • Spend origin – 55% residents, 45% visitors 
October - March monthly spend
2024-25 2025-6
October $7,201,459 $7,900,000
November $7,687,146 $8,133,000
December $8,550,725 $8,850,000
January $6,603,416 $6,960,000
February $7,015,873 $7,072,000
March $7,642,125 $8,200,000

 

October 2025 - March 2026 top spend categories

Category

Subcategory

Total spend

Discretionary retail

Department stores, clothing and accessories

$2,460,000

Other discretionary retail

$6,295,000

Food retailing

Food retailing

$22,092,000

Tourism and entertainment

Other

$4,543,000

Restaurants

$2,222,000

Vacancy and occupancy

  • Vacancies now filled – 2 since July 2025
  • Changed tenancies – 2 since July 2025
  • Newly vacant premises – 9 since July 2025

 

January 2026 vacancy rate

Change

Hawksburn Village

12.24%

Up 4.76%

Street activity

  • Busiest days – Saturdays
  • Busiest times – Midday

Visitor demographics

  • Top customer age band – 25-34, 30.3.% of visitors
  • Top customer life stage – Young singles and couples, 28.9% of visitors

Top 5 non-Stonnington spend origin locations

Caulfield – North

$1.3M

St Kilda East

$998.0K

Brighton

$880.0K

Albert Park

$775.0K

South Yarra – West

$592.0K

Data sourcing: Pedestrian activity data current as of 8 April 2026. Source: City of Stonnington Pedestrian counters. Spend data current as of 24 April 2026 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of January 2026. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

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