Hawksburn Village in Toorak offers specialty retail, family-owned businesses, and sophisticated dining experiences, making it the epitome of a local village.
Key economic indicators
- Residents of Hawksburn spent $75.9M locally in Hawksburn Village in 2021.
- Visitors to Hawksburn Village spent $128.6M in 2021.
- 40 per cent of households are high income, with a median weekly income of $2,313.
- 780 businesses in the precinct generated $172M of economic activity in 2021 with retail accounting for 34 per cent.
Read the Place Activation Plan for Hawksburn Village.
Economic Snapshot
October 2024 to March 2025(PDF, 295KB)
What's happening in this precinct?
Hawksburn Village caters largely to locals for everyday staples, with food retailing making up over double the local spend of the next largest category. Total local spend is fairly steady against the same period of last year, growing 0.9%, but the total number of customers has reduced. 55% of funds spent in Hawksburn are spent by residents, which is the second-highest proportion of resident spend of all Stonnington precincts, behind Toorak Village. Fridays tend to be the highest spending days for customers, but Saturday mornings show the highest levels of street activity in the village.
The economy
- Daytime spend – $35.6M
- Night-time spend – $7.5M
- Total local spend – $43M (up 0.9% from last year)
- Total customers – 56K (down 1.9% from last year)
- Highest spend day – 23 December 2024
- Highest weekly spend day – Fridays
- Spend origin – 55% residents, 45% visitors
| October-March monthly spend |
|
2023-24 |
2024-25 |
| October |
$7,494,130 |
$7,022,000 |
| November |
$7,544,625 |
$7,439,000 |
| December |
$8,105,469 |
$8,300,000 |
| January |
$6,009,533 |
$6,304,000 |
| February |
$6,866,397 |
$6,784,000 |
| March |
$6,754,630 |
$7,295,000 |
|
October 2024 - March 2025 top spend categories
|
|
Category
|
Subcategory
|
Total spend
|
|
Discretionary retail
|
Other discretionary retail
|
$6,846,000
|
|
Department stores, clothing and accessories
|
$3,013,000
|
|
Food retailing
|
-
|
$21,097,000
|
|
Tourism and entertainment
|
Restaurants
|
$2,209,000
|
|
Other
|
$2,507,000
|
Vacancy and occupancy
- Vacancies now filled – 7 since August 2024
- Changed tenancies – 8 since August 2024
- Newly vacant premises – 8 since August 2024
|
|
Jan 25 vacancy rate
|
Change
|
|
Hawksburn Village
|
11.18%
|
Up 1.56%
|
Street activity
- Busiest days – Saturdays
- Busiest times – Midday
Visitor demographics
- Top customer age band – 25-34, 30.1% of visitors
- Top customer life stage – Young singles and couples, 31.7% of visitors
|
Top 5 non-Stonnington spend origin locations
|
|
Caulfield – North
|
$1.3M
|
| St Kilda East |
$956K
|
| Albert Park |
$719K
|
|
South Yarra – West
|
$673K
|
|
St Kilda – West
|
$564K
|
Data sourcing: Pedestrian activity data current as of 2 April 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 April 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of January 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.