Windsor economic profile

Art galleries, vintage stores, quality dining and cuisine, and a buzzing night-time economy led by trendy bars and clubs make Windsor the ultimate place to indulge, discover and explore.

Key economic indicators

  • 7,281 people live nearby.
  • There are 1,227 businesses, with the largest sector being restaurants and cafes (40 per cent).
  • 35 per cent of people are aged 25 to 34, and 24 per cent are aged 35 to 54.
  • 30.3 per cent of residents are high-income earners, with the median weekly household income being $2,098.
  • Residents of Windsor spent $37.08M locally in 2021, with visitors spending $158.2M. 

Read the Place Activation Plan for Windsor or find out more about Windsor in the economic snapshot below.

Economic Snapshot

October 2024 to March 2025(PDF, 394KB)

Oct-2024-Mar-2025-Windsor-Economic-Snapshot.jpg

 

What's happening in this precinct?

Night time spend continues strongly in the Windsor precinct, with restaurants being the biggest draw to the area and pubs, taverns and bars coming in as a close second. Windsor relies strongly on the “entertainment dollar”, which accounts for nearly $37M of spend in the last six months. Store occupancy is also strong, sitting at just below 90% and showing a slight downward trend. The precinct has the largest proportion of visiting 25-to 34 year olds and young singles/couples spending in the precinct, likely largely driven by the focus on nightlife and dining options. Windsor also has the lowest proportion of resident spend of any Stonnington precincts. Visitors from outside of Stonnington tend to be local – the top three external SA2 spend origin areas are all in St Kilda.

The economy

  • Daytime spend – $28.6M
  • Night-time spend – $33.5M
  • Total local spend – $62M (down 3.2% from last year)
  • Total customers – 126K (down 5.9% from last year)
  • Highest spend day – 7 December 2024
  • Highest weekly spend day – Saturdays
  • Spend origin – 24% residents, 76% visitors 
October-March monthly spend
2023-24 2024-25
October $11,146,934 $10,545,000
November $11,188,000 $11,188,000
December $11,732,510 $11,404,000
January $9,059,788 $9,395,000
February $10,153,930 $9,301,000
March $10,804,440 $10,221,000

October 2024 - March 2025 top spend categories

Category

Subcategory

Total spend

Discretionary retail

Other discretionary retail

$8,506,000

Department stores, clothing and accessories

$1,015,000

Tourism and entertainment

Takeaway and fast food outlets

$3,262,000

Restaurants

$18,816,000

Pubs, taverns and bars

$12,946,000

Cafes

$1,618,000

Attractions, events and recreation

$167,000

Vacancy and occupancy

  • Vacancies now filled – 10 since August 2024
  • Changed tenancies – 15 since August 2024
  • Newly vacant premises – 7 since August 2024

 

Jan 25 vacancy rate

Change

Chapel Street

15.87%

Up 1.37%

Street activity

  • Busiest days - Saturdays
  • Busiest times – 6 PM

Visitor demographics

  • Top customer age band – 25-34, 35.2% of visitors
  • Top customer life stage – Young singles and couples, 39.9% of visitors

Top 5 non-Stonnington spend origin locations

St Kilda East

$2.5M

St Kilda – Central

$2.3M

St Kilda – West

$1.8M

Caulfield – North

$1.5M

Albert Park

$1.1M

Data sourcing: Pedestrian activity data current as of 2 April 2025. Source: City of Stonnington Pedestrian counters. Spend data current as of 20 April 2025 and is subject to revisions. Sourced from banking transaction data. Vacancy data current as of January 2025. Source: Vacancy Review, prepared by E3 valuations and commissioned by City of Stonnington.

 Previous snapshots