Content Creation Masterclass

City of Stonnington invites local businesses and entrepreneurs to an evening masterclass designed to strengthen your content creation and social media marketing skills.

Delivered by social media experts from The Digital Picnic, the session will help you to build strong content foundations and create engaging social media videos with your smartphone.

What you’ll learn

This hands-on masterclass will cover:

• content strategy and inspiration
• why social video matters
• popular content formats such as UGC, storytelling, tutorials, trends, before-and-after, and Q and A
• finding inspiration and planning content opportunities.

Filming basics

• Getting the most out of your smartphone for video creation
• Simple techniques to improve lighting, framing and audio

Video editing for social media

• CapCut basics: cuts, text, transitions, music and captions
• Optimising content for different platforms (Instagram Reels, TikTok and LinkedIn)
• Batching and repurposing content across channels
• Effective call-to-action strategies to drive engagement and conversions
• Quick wins and recommended tools to streamline your workflow

Join us to gain practical skills and create smarter content and leave with tools to apply to your business marketing.

Places are limited.

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